Dana Totman

President & CEO

Dana Totman became the President & CEO of Avesta Housing in 2000. Through exceptional leadership and strategic guidance, Dana has led Avesta through significant growth over the past 18 years. His focus at Avesta is on staff leadership, cultivating partnerships and opportunities, and organizational change.

Dana was inducted into Maine’s Business Hall of Fame by Junior Achievement of Maine in 2018, received the Maine State Housing Authority’s Steven Mooers Affordable Housing Lifetime Achievement Award in 2017, and was awarded Maine Real Estate and Development Association’ Robert B. Patterson, Jr. Founder’s Award in 2013. Click here to see Dana’s Business Hall of Fame video.

Dana was the Deputy Director of Maine State Housing Authority from 1994 to 2000 and was employed by Coastal Economic Development Corporation, where he was the Executive Director from 1984 to 1994. His career has focused on nonprofit and government management and leadership, specializing in leading organizations through significant change. He has a BA in Public Management from the University of Maine and an MBA from Southern New Hampshire University. Dana attended Duke University’s Government Leadership Program and participated in the Kennedy School of Government at Harvard University.

His current and past community service includes the United Way of Greater Portland (Board), Seventy-Five State Street (Board), the Outdoor Sports Institute (Board), Maine Real Estate and Development Association (Board) Midcoast Regional Redevelopment Authority (Board Vice Chair), Brunswick Planning Board, Federal HomeLoan Bank Advisory Council, Maine Affordable Housing Coalition (Chairman), Interagency Task Force on Homelessness (Chairman), Northern New England Housing Investment Fund (Board), Bath Chamber of Commerce (Board Chair), Maine Community Action Association (President), and Midcoast Health Services (Board).

Eric Boucher

Senior Vice President – Finance & Administration

Eric Boucher joined Avesta Housing as Chief Financial Officer in 2010 and was promoted to his current position in 2015. He is responsible for overseeing finance, asset management, human resources, the HomeOwnership Center, and communications for Avesta.

Prior to joining Avesta, Eric was Vice President and Audit Manager at TD Bank, which followed his employment with Liberty Lane Partners, a private equity company, as Controller of Perspecta Trust and Finance Manager for Liberty Lane Advisors. Previously, Eric was Vice President of Accounting and Financial Reporting at Camden National Corporation. Eric began his career as an auditor at PriceWaterhouseCoopers.

Eric volunteers as a board member for ProsperityME, and serves as a member of the GPCOG Revolving Loan Fund Committee and the Scarborough Housing Alliance. In 2006, Eric was awarded the Maine Bankers Association Community Banker of the Year for his participation in community activities.

Eric is a CPA licensed in the State of Maine and a graduate of the McIntire School of Commerce at the University of Virginia.

Kim Farrar

Vice President of Strategic Initiatives

Kim Farrar joined Avesta Housing in 2014 as Vice President of Residential Services. In 2017 she became Vice President of Strategic Initiatives. Kim works closely with the rest of Avesta’s leadership team to identify and address organizational needs, along with overseeing office administration, data and technology across the organization. Kim’s focus is on pursuing new opportunities for partnerships, particularly in health and housing initiatives, conceiving of and championing efficiencies, and supporting department directors’ objectives, all in the interest of better lives for the residents in our properties. She takes a leadership role in managing Avesta’s strategic plan, coordinating Board of Directors activities, mentoring, leadership development, education/training, employee engagement/retention, internal communication, and operational efficiency.

Kim currently sits on the Board of Directors for Portland Downtown. She brings to Avesta a wealth of experience in management, technology, employee retention, and customer service. Prior to joining Avesta, she held a variety of positions during a 28-year career in commercial and residential/investment real estate, including brokerage general manager, construction project manager, property manager, and IT manager. Kim is a summa cum laude graduate of the State University of New York system.

Rebecca Hatfield

Vice President of Real Estate Development & Management

Rebecca Hatfield joined Avesta Housing in 2015 as an Assets and Acquisitions Officer. She was promoted to Director of Real Estate Development in 2017 and subsequently promoted to her current role in 2019. Rebecca is responsible for overseeing real estate development and property management for Avesta. Prior to Avesta, Rebecca was a Senior Vice President at Citigroup working in various roles within the commercial and corporate bank. She has over a decade of experience in finance with a focus on deal structuring, underwriting, credit risk analysis, and portfolio management. Additionally, she has extensive experience completing real estate transactions. Rebecca’s previous employment also includes five years as a software and network management engineer, serving as Project Manager and Lead Developer.

Rebecca earned a B.S. in Computer and Information Science from University of Maryland and an M.B.A from University of California Los Angeles, Anderson School of Management. She is a Certified Compliance Professional (C3P) for Low Income Housing Tax Credits. She currently serves as a board member for the Maine Council on Aging and Genesis Community Loan Fund.

Katy Tavares

Vice President of Senior Living

Katy Tavares joined Avesta in 2019 as the Vice President of Senior Living. She oversees the operations and strategic direction of Avesta’s assisted-living communities – 75 State Street in Portland, Maine and Inn at Village Square in Gorham, Maine.

Katy is a licensed social worker and geriatric care manager and has a wealth of executive leadership experience in a variety of community-based settings, including assisted living, memory care, home care, short-term rehabilitation, and adult day health. Prior to joining Avesta, Katy held a variety of leadership positions in the senior living industry for nearly 25 years, most recently as the Executive Director at an independent, assisted living, and memory care community in Massachusetts. She holds a master’s degree in sociology and a bachelor’s degree in psychology from University of Massachusetts Boston; she also has a graduate certificate in gerontology.

Nicole DiGeronimo

Director of the HomeOwnership Center

Nicole DiGeronimo was named the Services Manager of the HomeOwnership Center in 2015 after serving as the Foreclosure Prevention Housing Counselor for two years. In 2017 she was named Director of the HomeOwnership Center. In addition to running the Center, Nicole evaluates homeowners’ eligibility for loss mitigation options and other alternatives to avert foreclosure. As part of the Maine Foreclosure Diversion Program, she also attends mediations with borrowers to advocate for their position and assist them in understanding their legal options.

Prior to Avesta Housing, Nicole served as the Director of Marketing and Compliance at a financial management company in Portland, Maine. She was also a Legislative Aide for the Maine House Democratic Office and a Paralegal for several local law firms. Nicole graduated with a JD from the University of Maine School of Law and a BA in Political Science from St. Anselm College. She is licensed to practice law in the State of Maine.

Sara Forgione

Director of Assisted Living

Sara joined Avesta Housing in 2009 as a Senior Resident Service Coordinator. Sara obtained her Residential Care Administrators License in 2014 and was promoted to Director of Assisted Living. In this role she serves as the Administrator of Inn at Village Square, Avesta’s 37-bed assisted living facility. Sara oversees a staff of 31 people across eight departments, and maintains the regulatory and licensing requirements as well as resident health and safety.

Prior to Avesta, Sara worked as a supervisor of a Residential Care Facility for Sweetser Children’s Services. In this role Sara worked with children and families with a variety of mental and behavioral health needs. Sara studied Psychology at the University of Southern Maine and has worked in helping professions for more than 18 years.

Travis Heynen

Director of Property Management

Travis Heynen joined Avesta Housing in 2011 as a Property Manager after previously managing a statewide housing voucher program for people living with mental illness. Travis was promoted in 2014 to Regional Property Manager, in 2017 to Director of Housing & Services, and again in 2019 to Director of Property Management. In addition to leading department-wide initiatives and overseeing a specific portfolio of properties, Travis is responsible for resident needs analysis and program development, resident satisfaction, application management, the use of data by the property management teams and the development of new tools and resources for the department.

Travis holds a number of industry certifications and is an IREM CPM candidate. Travis received his Masters in Public Policy and Nonprofit Management with a focus in Performance Management from the Muskie School of Public Service at the University of Southern Maine and his Bachelors of Arts from SUNY Plattsburgh. He serves on the City of Portland Rental Housing Advisory Committee.

Lori Maxwell

Administrator, 75 State Street

Hired as Marketing and Admissions Director in 1996, Lori currently serves as Administrator at 75 State Street, a senior assisted- and independent-living community in Portland, Maine. In her current role, Lori oversees a staff of 120 people across eight departments, as well as regulatory/licensing requirements and resident health and safety.

Lori has devoted her career to long-term care settings, first as a CNA and licensed practical nurse, then transitioning to an administrative role. Lori is a licensed Residential Care Administrator and has served on the Board of the Maine Health Care Association. She currently serves on the Maine Health Care Association Workers’ Compensation Board.

Sara Olson

Director of Development & Communications

Sara Olson joined Avesta Housing in 2015 as the Development & Communications Manager, and was promoted to Director of Development & Communications in 2017. She guides the organization in resource development, internal and external communications, public relations, and brand management.

Prior to Avesta, Sara served in a variety of nonprofit and education management roles. Most recently, she was an independent contractor focused on development, communications, and business management. She also served as the Director of Development & Alumni Relations at a private school in Pennsylvania and the Associate Director of Alumni Admissions at the University of Pennsylvania. Sara is a graduate of the University of Pennsylvania and has certificates in nonprofit management and fundraising from the University of Pennsylvania College of General Studies. She is currently an MBA candidate at the University of Southern Maine.

Greg Payne

Director of the Maine Affordable Housing Coalition; Development Officer

Greg Payne joined Avesta Housing in 2007 as a Development Officer. In addition to his responsibilities for managing all aspects of multifamily rental projects from concept to completion, Greg serves as Director of the Maine Affordable Housing Coalition, a diverse association of more than 125 private and public sector organizations committed to ensuring that all Mainers are adequately and affordably housed.

Greg has nearly two decades of experience in issues related to housing and homelessness, including work at the Atlanta Task Force for the Homeless and the Massachusetts Coalition for the Homeless.  Following his graduation from law school, he worked in Boston for five years as a real estate attorney specializing in affordable housing.

Greg earned a BA in Economics from the College of the Holy Cross in Worcester, Massachusetts and a JD from Northeastern University School of Law in Boston. He is currently the Chair of the Board of Directors of the National Low Income Housing Coalition and serves on the Board of Genesis Community Loan Fund.

Hollie Sprague

Director of Real Estate Operations

Hollie Sprague joined Avesta Housing in 2007 after working for a community action agency for low-income families in Southern Maine. Hollie’s experience with Avesta ranges from resident service coordination to site management of affordable-housing properties to regional management, and she currently serves as Director of Real Estate Operations. She manages the following functions: training and professional development, contract and procurement Manager, reception, and administrative support.

Hollie is a Certified Occupancy Specialist (COS), Low-Income Tax Credit Compliance Specialist (TaCCs) and Certified Manager of Housing (CMH). She received her Bachelor of Science in Social Work from the University of Southern Maine in 2005.