Rebecca Hatfield

President & CEO

Rebecca Hatfield joined Avesta Housing in 2015 and is the president & CEO, leading 300+ staff to provide safe, affordable homes and support services to 5,000 people every day. Prior to Avesta, Rebecca was a Senior Vice President at Citigroup, working in various roles within the commercial and corporate banks. She has over 15 years of experience in finance, with a focus on deal structuring, underwriting, risk analysis, and portfolio management, and has extensive experience completing real estate transactions. Rebecca’s previous employment also includes five years as a software and network management engineer, serving as project manager and lead developer.

Rebecca was named a Mainer of the Year in 2022 by Maine Magazine and a Woman to Watch in 2021 by Mainebiz magazine. She is the board vice chair and loan committee chair for Genesis Community Loan Fund and serves on the boards of the Gulf of Maine Research Institute and Camden National Corporation, the parent company of Camden National Bank. Previously, she served on the boards of the Maine Council on Aging and the Maine Real Estate and Development Association (MEREDA).

Rebecca earned a B.S. in Computer and Information Science from University of Maryland and an M.B.A from University of California Los Angeles, Anderson School of Management.

Eric Boucher

Senior Vice President – Finance & Administration

Eric Boucher joined Avesta Housing as chief financial officer in 2010 and was promoted to his current position in 2015. He is responsible for overseeing finance, asset management, human resources, the HomeOwnership Center, and communications for Avesta.

Prior to joining Avesta, Eric was vice president and audit manager at TD Bank, which followed his employment with Liberty Lane Partners, a private equity company, as controller of Perspecta Trust and finance manager for Liberty Lane Advisors. Previously, Eric was vice president of accounting and financial reporting at Camden National Corporation. Eric began his career as an auditor at PriceWaterhouseCoopers.

Eric volunteers as a board member for ProsperityME, and serves as a member of the GPCOG Revolving Loan Fund Committee and the Scarborough Housing Alliance. In 2006, Eric was awarded the Maine Bankers Association Community Banker of the Year for his participation in community activities.

Eric is a CPA licensed in the State of Maine and a graduate of the McIntire School of Commerce at the University of Virginia.

Kim Farrar

Vice President of Strategic Initiatives

Kim Farrar joined Avesta Housing in 2014 as vice president of residential services. In 2017 she became vice president of strategic initiatives. Kim works closely with the rest of Avesta’s leadership team to identify and address organizational needs, along with overseeing office administration and technology across the organization. Kim’s focus is on conceiving of and championing efficiencies and supporting department directors’ objectives, all in the interest of better lives for the residents in our properties. She takes a leadership role in managing Avesta’s strategic plan, coordinating board of directors activities, mentoring, leadership development, education/training, employee engagement/retention, internal communication, and operational efficiency.

Kim currently sits on the board of directors for Portland Downtown. She brings to Avesta a wealth of experience in management, technology, employee retention, and customer service. Prior to joining Avesta, she held a variety of positions during a 28-year career in commercial and residential/investment real estate, including brokerage general manager, construction project manager, property manager, and IT manager. Kim is a summa cum laude graduate of the State University of New York system.

Sara Olson

Vice President of Advancement

Sara Olson joined Avesta Housing in 2015 as the development & communications manager, and was promoted to director of development & communications in 2017 and vice president of advancement in 2022. She guides the organization in resource development, internal and external communications, public relations, and brand management.

Prior to Avesta, Sara served in a variety of nonprofit leadership roles. Most recently, she was an independent contractor focused on development, communications, and business management. She also served as the director of development & alumni relations at a private school in Pennsylvania and the associate director of alumni admissions at the University of Pennsylvania.

Sara is a graduate of the University of Pennsylvania and has certificates in nonprofit management and fundraising from the University of Pennsylvania College of General Studies. She is currently an MBA candidate at the University of Maine. Sara has served on the board of directors for the Maine Public Relations Council and the Association of Fundraising Professionals – Northern New England. She also previously served as a member of the Portland Chamber of Commerce’s Economic & City Affairs Committee. Sara is the recipient of the 2020 Maine Public Relations Council President’s Award and 2016 Avesta Housing “Quality” Core Value Award.

Katy Smith

Vice President of Senior Living

Katy Smith joined Avesta in 2019 as the vice president of senior living. She oversees the operations and strategic direction of Avesta’s assisted-living communities – 75 State Street in Portland, Maine and Inn at Village Square in Gorham, Maine.

Katy is a licensed social worker and geriatric care manager and has a wealth of executive leadership experience in a variety of community-based settings, including assisted living, memory care, home care, short-term rehabilitation, and adult day health. Prior to joining Avesta, Katy held a variety of leadership positions in the senior living industry for nearly 25 years, most recently as the executive director at an independent, assisted living, and memory care community in Massachusetts. She holds a master’s degree in sociology and a bachelor’s degree in psychology from University of Massachusetts Boston; she also has a graduate certificate in gerontology.

Nicole DiGeronimo

Director of the HomeOwnership Center

Nicole DiGeronimo was named the services manager of the HomeOwnership Center in 2015 after serving as the foreclosure prevention housing counselor for two years. In 2017 she was named director of the HomeOwnership Center. In addition to running the HOC, Nicole evaluates homeowners’ eligibility for loss mitigation options and other alternatives to avert foreclosure. As part of the Maine Foreclosure Diversion Program, she also attends mediations with borrowers to advocate for their position and assist them in understanding their legal options.

Prior to Avesta Housing, Nicole served as the director of marketing and compliance at a financial management company in Portland, Maine. She was also a legislative aide for the Maine House Democratic Office and a paralegal for several local law firms. Nicole graduated with a JD from the University of Maine School of Law and a BA in Political Science from St. Anselm College. She is licensed to practice law in the State of Maine.

Sara Forgione

Director of Assisted Living

Sara joined Avesta Housing in 2009 as a senior resident service coordinator. Sara obtained her Residential Care Administrators License in 2014 and was promoted to director of assisted living at Inn at Village Square in Gorham, Maine, where she serves as the administrator of Avesta’s 37-bed assisted-living facility. Sara oversees a staff of 31 people, and maintains the regulatory and licensing requirements as well as resident health and safety.

Prior to Avesta, Sara worked as a supervisor of a residential care facility for Sweetser Children’s Services. In this role, Sara worked with children and families with a variety of mental and behavioral health needs. Sara studied psychology at the University of Southern Maine and has worked in social service roles for nearly 20 years. She currently serves as a board member for the Maine Council on Aging.

Amanda Gilliam

Director of Property Management

Amanda Gilliam joined Avesta Housing in 2014 as a property manager.  Since that time she has served in a number of roles on the property management team and has worked with our LIHTC, Rural Development and HUD properties across Southern Maine and New Hampshire.  In her current role Amanda oversees Avesta’s property management, maintenance, leasing and resident services staff, as well as our reception and administrative support team.

Amanda’s interest in affordable housing began in college when she interned for a nonprofit builder serving families in need in the Pittsburgh area. She subsequently worked in construction sales, property management, and real estate development before spending seven years in international education with a Portland based nonprofit organization. Amanda holds a Certified Occupancy Specialist, Certified Credit Compliance Professional and an RD 515 STAR, among a number of additional affordable housing certifications. She earned an MBA from the University of Southern Maine and a BS in International Business from Grove City College.